Eric Hirshberg, CEO of Activision, has written that establishing a creative culture requires the development of an inner ethos within the organization….
Hirshberg says. It was very important to him to get culture right, “We’re always putting a fine point on exactly what a product stands for, exactly what a brand stands for, exactly what our ethos is. We do that outwardly to consumers, but your internal audience is almost the most important audience, because if they live it every day, it will start expressing itself in the product organically.”
We cannot expect “outward appearances” to sustain the life of a community. Life is generated and sustained by what’s going on inside.